WPP to Deliver Keynote Address at the Spark Executive Forum AI Session STATELINE, NEVADA, USA, November 2, 2023 /EINPresswire.com/ -- The Spark Executive Forum is pleased to announce that Yuri Aguiar, Chief Enterprise Data Officer at WPP, and Roy Armale, SVP of Product and Platform at WPP, will co-keynote the AI-focused session taking place November 8, 2023, in New York City. In their joint keynote, Armale will discuss how WPP is utilizing generative AI to spur innovation and create business value both internally and externally for clients. Aguiar will cover the elements of scale when working with enterprise data and the efforts to automate a complex environment of structured and unstructured data. "Generative AI has created a step change in the way large enterprises are thinking about what’s possible in terms of efficiency, growth, and competitive advantage, but it requires planning for an entirely new set of opportunities and challenges," said Charlotte Yates, Founder of the Spark Executive Forum and CEO of Yates Ltd. "Senior executives need a fresh approach to setting strategy and a risk framework that accelerates the evaluation of partners, investments, and use cases. WPP has been at the forefront of AI adoption, and we’re thrilled to have them join us to share their story and key learnings.” “Yuri and I are honored to speak at the Spark Executive Forum this year,” said Roy Armale, SVP of Product and Platform at WPP. “AI continues to be a driving force behind WPP’s technology strategy and transformation and is reshaping the landscape of the advertising industry at an unprecedented scale. We look forward to delving into this topic with business leaders at the Forum.” Yates Ltd, organizer and sole presenter of the Spark Executive Forum, is a leading consulting firm that helps clients create the strategy, roadmaps, funding, and execution plans to modernize their operations and achieve critical business goals. Spark provides senior leaders with a private, non-commercial venue for collaboration and idea exchange on relevant issues, opportunities, and trends impacting their business. Founded in 2018, Spark has become a premier event for C-level executives, attracting participation from some of the most influential and prominent leaders in business and technology. For Yates Ltd: Michael Voellinger Yates Ltd +1 201-888-1925

Ruminating on Eagles guitarist Joe Walsh's recent comments on AI.

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If you missed it, please see CEO Charlotte Yates and Managing Director Michael Voellinger in this recent LinkedIn Live event hosted by Everest Group: Software-defined platform operations is a rising trend unlocking immense potential in businesses. It allows businesses to think holistically about how they create value and how that value is measured. The model also accelerates innovation by productizing the dynamics between operations and technology. This shift to a product and platform-based mindset can produce greater organizational agility and customer focus and achieve goals and value faster. But success requires new recruiting and retention strategies, organization designs, strategic supplier relationships, and ongoing change management. Join moderator Michael Voellinger, Managing Director at Yates Ltd., with Peter Bendor-Samuel, Founder and CEO at Everest Group, Charlotte Yates, Founder and CEO at Yates Ltd., and Stuart McGuigan, Former Chief Information Officer at Johnson & Johnson, as they explore the path to software-defined operating platforms and the ways in which organizations must learn, adapt, and make new investments. Our speakers will explore: ✅ How companies can embrace and drive change through a platform mindset ✅ How to implement a new governance structure to support software-defined operating platforms ✅ How to adapt to a different trajectory of investments