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Spark 2023 Recap Part 1: The Generative Generation

From cybersecurity to sustainability to data strategy and funding transformation, our attendees didn’t let a single topic come up without considering how AI fits into the mix. It quickly became clear that both the risks and opportunities around AI are weighing heavily on the minds of executives today – and there’s no putting this genie back in the bottle.


An informal survey of those in the room showed that approximately 30% of organizations are currently blocking ChatGPT in some form, with concerns about safety and ethics front and center. In current form, generative AI models (particularly public ones) pose risks to data privacy and security for individuals and organizations alike, and companies are only beginning to understand the governance that must go in place around usage of those models.

The hype around generative AI is at a fever pitch, and most senior executives are under pressure to take advantage of the opportunities and productivity gains. There’s no doubt that generative AIs and large language models have the potential to reshape our world in the way smartphones and the Internet have done prior. But the technology is not mature, and neither is the model for governance and regulation.


In fact, just in the past week, OpenAI has offered 10 grants of $100,000 for “experiments in democratic processes to determine how AI software should be governed to address bias and other factors.” Meanwhile, New York City has passed new regulations for AI in the hiring process, specifically “mandating that companies with workers in the city notify job candidates when AI is being used in decision-making, and to have their technology independently checked for bias each year.”

There’s no doubt that generative AIs and large language models have the potential to reshape our world in the way smartphones and the Internet have done prior. But the technology is not mature, and neither is the model for governance and regulation.

Our group agreed that the best way to start deployment is on a limited basis and for a set of focused, controlled use cases. Besides reducing risk exposure, it will also allow leaders to thoughtfully approach the human side of AI implementation.


In addition, as generative AI solutions mature, they will help reshape the way leaders think about creating agility, profitability, and scalability both within their organizations and in their respective markets. It has the potential to reshape the rules for creating competitive advantage, which is both an opportunity and a risk – there is a huge potential for innovation, but there is also equal potential to be disrupted or displaced.


Of course, with change comes the need for change management, and few technologies have necessitated change management as strongly as AI. While it can generate significant excitement, it can also create significant resistance. To be successful, it’s vital to move slowly and transparently, showing employees and executives alike how AI is being used and how it benefits them – how it makes their lives easier and lets them focus on higher-order tasks. Never has it been more important to have stakeholder sponsorship and engagement, transparent two-way communication, and thorough consideration of the positive and negative impact on your business. This is a story executives need to articulate clearly at every step of the journey.


Read more takeaways from Spark 2023:


Part 2: The Great Cloud Reckoning

Part 3: From Data to Outcomes

Part 4: Making Sustainability Scale

Part 5: A Personal Journey

18 Jan, 2024
Enterprises Aim to Move Beyond Pilots, Accelerate Consumption of AI in 2024—Everest Group, Yates Ltd. Despite the global economic turndown, enterprises widely adopted AI in 2023, with generative AI playing a substantial role, according to a survey of CIOs conducted by Everest Group and Yates Ltd. DALLAS, January 18, 2024 — If chief information officers (CIOs) have their way in 2024, expect to see more enterprises making adoption of generative artificial intelligence (gen AI) a strategic priority with an aim to move past small pilots to scaled implementations. This forecast summarizes the sentiments of more than 100 CIOs interviewed by Everest Group in collaboration with Yates Ltd. The survey also revealed that improving the velocity of existing operations is the primary motivation driving enterprise gen AI initiatives. Key Findings from the Survey: Sixty-one percent (61%) of global enterprises are actively exploring and piloting gen AI and 22% have already deployed gen AI for at least one or more processes. Another 15% plan to pilot gen AI soon. The three top objectives CIOs are trying to achieve through gen AI are: accelerating consumption of existing digital tools reducing the latency of knowledge sharing shortening the product development lifecycle. CIOs identifying their top three challenges to scaling gen AI initiatives most often named lack of clarity on success metrics (73%), budget/cost concerns (68%) and the fast-evolving technology landscape (64%). Additionally, 55% named data security and privacy concerns, while 41% cited talent shortage. See the full press release here . You can also access the full report here .
By Michael Voellinger 02 Nov, 2023
WPP to Deliver Keynote Address at the Spark Executive Forum AI Session STATELINE, NEVADA, USA, November 2, 2023 /EINPresswire.com/ -- The Spark Executive Forum is pleased to announce that Yuri Aguiar, Chief Enterprise Data Officer at WPP, and Roy Armale, SVP of Product and Platform at WPP, will co-keynote the AI-focused session taking place November 8, 2023, in New York City. In their joint keynote, Armale will discuss how WPP is utilizing generative AI to spur innovation and create business value both internally and externally for clients. Aguiar will cover the elements of scale when working with enterprise data and the efforts to automate a complex environment of structured and unstructured data. "Generative AI has created a step change in the way large enterprises are thinking about what’s possible in terms of efficiency, growth, and competitive advantage, but it requires planning for an entirely new set of opportunities and challenges," said Charlotte Yates, Founder of the Spark Executive Forum and CEO of Yates Ltd. "Senior executives need a fresh approach to setting strategy and a risk framework that accelerates the evaluation of partners, investments, and use cases. WPP has been at the forefront of AI adoption, and we’re thrilled to have them join us to share their story and key learnings.” “Yuri and I are honored to speak at the Spark Executive Forum this year,” said Roy Armale, SVP of Product and Platform at WPP. “AI continues to be a driving force behind WPP’s technology strategy and transformation and is reshaping the landscape of the advertising industry at an unprecedented scale. We look forward to delving into this topic with business leaders at the Forum.” Yates Ltd, organizer and sole presenter of the Spark Executive Forum, is a leading consulting firm that helps clients create the strategy, roadmaps, funding, and execution plans to modernize their operations and achieve critical business goals. Spark provides senior leaders with a private, non-commercial venue for collaboration and idea exchange on relevant issues, opportunities, and trends impacting their business. Founded in 2018, Spark has become a premier event for C-level executives, attracting participation from some of the most influential and prominent leaders in business and technology. For Yates Ltd: Michael Voellinger Yates Ltd +1 201-888-1925
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